Team Popularity
Teams are Cool in the Summer Heat
Who's more popular? The White Sox grabbed the title and more fans in Soxtober of 2005; but the North Side favorite, the Cubs, stay trendy no matter what.
Our stories discuss media coverage given to each team, the rise of independent fan blogs and newspapers versus official PR, and what's hot for the new season's sporting apparel.
In our broadcast segment, Cubs and White Sox fans take sides over the baseball rivalry. Learn how the White Sox's recent World Series victory has affected fan attendance and how ticket sales relate to each team's popularity.