User-Generated Content and WOM Challenge Industry

Listen to Podcast (MP3) | Subscribe to Podcast

Citizen journalism and word-of-mouth marketing are exploding. Medill's 2020 Intersection asked Medill professors Clarke Caywood (Sector Head, Public Relations and Corporate Communications) and David Abrahamson (Charles Deering McCormick Professor of Teaching Excellence) for their take on the impact to journalists and marketers. Their answers might surprise you.

How has citizen journalism or word-of-mouth marketing impacted you and your work? Add a comment to share with The Intersection!

Continue reading "User-Generated Content and WOM Challenge Industry" »

Posted at 1:37 PM
Permalink | Comments (2)